North American designer Hebatollah El-Kady brings a unique perspective shaped by the harmony between her rich Egyptian roots and the beauty of the multicultural environment in the Canadian culture in which she grew up. Her creations are a reflection of a lifelong journey, one inspired by the places she has traveled, informed by the precision of her engineering background, and executed with a deep commitment to craftsmanship.

Her relationship with fashion began early. At just ten years old, Heba was already designing and sewing her own dresses, learning to use a sewing machine, sketching silhouettes, and translating imagination into wearable form. What began as childhood creativity quickly became an instinctive language.

As she grew older, even her engineering notebooks became canvases, filled with dress sketches, often more gowns than formulas. Fashion and drawing continued to shape her understanding of structure, movement, and beauty long before her designs stepped into the spotlight.

Surrounded by cultural richness and timeless style from an early age, Heba’s work now lives at the intersection of elegance and practicality—where humble beauty meets quiet glamour. Each piece is created with intention, designed to empower confidence, celebrate individuality, and move effortlessly with the wearer.

To Heba, fashion is storytelling. It reflects heritage, belief, and self-expression. Through thoughtful design, refined details, and soulfully crafted pieces, she tells these stories; one stitch at a time.